25%.
That’s the magic number you gotta obsess over.
At least when it comes to your trial to paid conversions.
If you’ve yet to have a virtual drink clink with your team for hitting that benchmark… Read More
Metrics
I was recently working with a SaaS Academy client who had a serious churn problem.
So serious that he was letting 18% of his accounts disappear without a fight.
Couple that with skyhigh acquisition costs and flatlining expansion revenue… and let’s just say that this company was playing with some serious fire.
“Scale” wasn’t a word you could use with a straight face.
Make no mistake… Read More
A SaaS Academy client recently asked me what SINGLE metric I would look at if I had to bet on the future success of a software company.
It all comes down to this… Read More
What’s your churn?
If you don’t know this number, get it.
Better yet, do you know why they’re churning?
When I was building my company Flowtown, we had a 12% monthly churn.
Not good.
That meant that after only 8.3 months we had lost ALL of the customers we had worked so hard to attract & convert?
Just so you know, that makes for a HORRIBLE business.
Your goal should be 8% PER YEAR (for B2B SaaS)!
So if you’re bleeding customers, what do you do? Read More
How much value did you create today? What about yesterday?
Want to know the best way to score yourself?
You need to learn the Entrepreneurial Scorecard (all credit goes to Todd Herman, creator of the 90 Day Year).
This framework is the only one I’ve found that allows founders to self evaluate their daily activities and accurately measure how those tasks measure up with your business’s growth.
Warning: Read More
If you think “sales” is a dirty word, then you’re going to hate today’s video.
But if you believe that it’s not just your right, but your flat out responsibility to share your product / service / program with as many people who can benefit from it as possible…
… then read this carefully.
Implementing this strategy could be the main difference maker between mediocre (but unenviable) success…
… and building a rockstar company that customers line up to buy from (and Silicon Valley suitors line up to invest in)
The dirty secret? Read More
Have you ever felt stupid?
I have.
For pretty much my entire teenage existence I felt like I didn’t understand the world around me.
When I got into business at 17 it was no different.
I’d watch these “businessmen” talk and I had no clue what they were saying….
… but over time I decided to learn.
I put in the time to study books on marketing, finance, leadership, design, etc..
After a while, I could understand what they were saying and actually challenge some of their views.
Once you learn business, it’s really not that complicated.
It comes down to 5 core elements that need to be understood. Read More
Are you a SaaS entrepreneur?
If not, probably best to skip this blog…
… but don’t worry, next week I’m going to share a killer strategy on how ANY business owner can grow their company by “drafting” on other people’s hard work.
Simple strategy, but powerful results.
However, if you ARE a SaaS entrepreneur, then let’s talk numbers.
Every day I get someone asking:
“What are the key metrics I should be monitoring in my startup?”
Even though it’s a loaded question, when it really comes down to it… Read More
Do you have a friend who does CrossFit?
Is that all they ever talk about?
Gets annoying right?
One of my best friends, Marty, is that guy.
We always joke that at least he’s not a vegan too 🙂
That being said, I owe everything I’m about to share to Marty.
About a year ago, after his persistence, I finally gave CrossFit another try.
This time it stuck.
Now I’m “that guy” and I literally don’t give a fuck.
Why?
Because it’s not about CrossFit. Read More
When I first moved to San Francisco I spent the first year immersed in startup marketing. I believed that regardless of the company I eventually started, that as long as I understood marketing I would be widely successful.
Man was I wrong.
