Ranking the Most Valuable AI Tools for Business Growth in 2026

AI adoption is no longer the advantage. Discernment is.

By 2026, most businesses will be using AI in some form. The real difference will come down to which tools create revenue, time leverage, and operational clarity, and which ones quietly drain attention with little return.

After testing hundreds of AI tools across real companies, a clear pattern emerges.

A small set of tools consistently multiplies output and decision quality. Many others look impressive but fail to deliver durable business value.

This article ranks the most valuable AI tools for business growth in 2026 using a tier-based framework. The goal is not novelty. It is leverage, sustainability, and real-world ROI.

Key Takeaways

  • The best AI tools increase revenue, speed, or decision quality, not just convenience

  • Workflow automation and core intelligence tools outperform niche novelty apps

  • Ease of use matters less than repeatable business impact

  • Tier-based evaluation prevents wasted time chasing low-return tools

  • Most businesses need fewer AI tools, not more

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Table of Contents

The Tier Framework Used for Ranking

Each tool is evaluated across four criteria:

  • Ability to generate or protect revenue

  • Time leverage and operational efficiency

  • Ease of adoption inside real businesses

  • Long-term relevance and durability

Based on this, tools are ranked into five tiers.

  • S Tier: Foundational tools every modern business should understand or use

  • A Tier: High-impact tools with strong ROI in specific use cases

  • B Tier: Niche tools that work well in defined scenarios

  • C Tier: Useful but non-essential tools with limited leverage

  • F Tier: Tools that create distraction without meaningful return

S Tier: Non-Negotiable AI Tools for Business Growth

S Tier tools form the backbone of modern operations. They either power core thinking, automate workflows at scale, or replace entire categories of manual work.

These tools are valuable because they are reusable, adaptable, and compound over time.

Common characteristics of S Tier tools include:

  • Broad applicability across departments

  • Clear revenue or time impact

  • Strong ecosystems and continued development

S Tier tools typically support:

  • Core reasoning and decision-making

  • Workflow automation across systems

  • Company-wide communication and execution

If a business only invested time into S Tier tools, it would already outperform most competitors.

These tools create foundational leverage across most businesses. They drive revenue, automate core workflows, or significantly improve decision-making.

Some of these tools can 10x your business and income, while others are just a massive waste of time.

A Tier: High-ROI Tools With Clear Use Cases

A Tier tools create meaningful value but are best deployed intentionally.

They often shine in specific departments such as marketing, sales, recruiting, operations, or content. When matched correctly to a workflow, they deliver outsized returns. When used casually, they are underutilized.

A Tier tools typically:

  • Require some setup or learning

  • Work best when tied to a defined outcome

  • Scale well once adopted consistently

Businesses that understand where these tools fit gain speed and clarity without unnecessary complexity.

These tools deliver strong returns when matched to the right workflows, teams, or industries.

B Tier: Niche but Valuable Tools

B Tier tools work, but their value depends heavily on context.

They often appeal to specific roles such as designers, video creators, or technical specialists. Outside those roles, the ROI drops quickly.

These tools are best viewed as tactical accelerators, not foundational systems.

B Tier tools are appropriate when:

  • The business already has strong fundamentals

  • A specific bottleneck exists

  • The tool replaces a clearly defined manual process

Used selectively, they can save time or unlock creative output. Used broadly, they often create noise.

These tools work well in specific scenarios but are not universally applicable across most businesses.

It’s very niche, but valuable.

C Tier: Nice to Have, Not Critical

C Tier tools usually solve narrow problems or duplicate existing capabilities.

They may save small amounts of time or improve convenience, but they rarely change outcomes. In many cases, their benefits can be replicated through better processes or existing platforms.

C Tier tools often struggle with:

  • Justifying paid adoption

  • Creating repeatable usage habits

  • Standing out as platforms consolidate features

These tools are not harmful, but they should not distract from higher-leverage investments.

These tools may save time or improve convenience but rarely create meaningful leverage on their own.

F Tier: Flashy Tools With Little ROI

F Tier tools attract attention but fail to deliver sustained value.

They often rely on novelty, branding, or speculative future potential rather than current utility. Businesses that chase these tools tend to spend more time configuring than benefiting.

Common warning signs include:

  • No clear revenue or time impact

  • Poor integration with existing workflows

  • Rapid abandonment after initial use

Avoiding F Tier tools such as Apple Inteligence is as important as choosing the right ones. Focus creates leverage. Distraction destroys it.

How to Decide Which AI Tools to Use

The mistake most businesses make is trying to use too many tools at once.

A better approach is to choose one or two tools that directly support an existing workflow and force consistent usage until the habit sticks.

A simple decision filter works well:

  • Does this tool replace something I already do?

  • Does it increase speed, quality, or output measurably?

  • Will I still use this in six months?

If the answer is unclear, the tool is likely not worth prioritizing.

Conclusion

The businesses that win with AI in 2026 will not be the ones using the most tools. They will be the ones using the right tools, in the right order, for the right reasons.

Ranking AI tools through the lens of leverage, durability, and ROI eliminates noise and creates focus. When AI is treated as an operating advantage rather than a novelty, growth follows naturally.

Choose fewer tools. Use them deeply. Let leverage compound.

Frequently Asked Questions

Most businesses perform best with a small stack of foundational tools rather than dozens of disconnected apps.

Clear impact on revenue, time leverage, or decision quality.

Intelligence tools improve decisions. Automation tools scale execution. The best stacks include both.

Yes, but only when they solve a specific bottleneck tied to revenue or delivery.

Quarterly reviews help ensure tools still align with real workflows and outcomes.

Related Articles

More Resources

I Ranked the Best AI Tools to Make Money in 2026

00:00:00.080 I rank the best and worst AI tools to
00:00:02.720 get rich in 2026. Some of these tools
00:00:05.359 can 10x your business and income, while
00:00:07.279 others are just a massive waste of time.
00:00:09.360 And I’ve personally tested more than 500
00:00:12.000 AI tools at my company, Martell
00:00:13.679 Ventures, because we’re an AI incubator,
00:00:15.759 and we launch a new company every single
00:00:17.840 month. So, I have to test them and know
00:00:19.760 if they’re going to create value. And
00:00:21.199 I’m going to rank the most popular AI
00:00:23.119 tools that everybody’s heard about that
00:00:24.800 can actually make you money and build
00:00:26.880 wealth in 2026. We got the S tier,
00:00:29.279 that’s non-negotiable for the future.
00:00:31.199 The A tier, which is widespread but not
00:00:33.920 universally known. B tier, which is
00:00:36.399 niche but valuable. The C tier might
00:00:39.440 work in the rare cases, but most people
00:00:41.200 won’t see consistent ROI. And then
00:00:43.280 finally, the F tier, essentially don’t
00:00:45.360 [ __ ] bother. It might be flashy, but
00:00:47.440 honestly, there’s no real value. Number
00:00:49.280 one is MidJourney. Essentially, it
00:00:51.200 allows you to take prompts and generate
00:00:53.360 images. It was like one of those early
00:00:55.760 apps that when Chad GPD came out, people
00:00:58.079 were using it because it essentially
00:01:00.239 used the same prompt structure to create
00:01:02.079 images. Can you make money? Yeah. A lot
00:01:04.400 of people use Midjourney and act as a
00:01:06.479 service to create brand packages or
00:01:09.360 website designs or any visual Photoshop
00:01:12.720 type thing. Easy to use, super simple. I
00:01:15.760 just don’t think long term it’ll be
00:01:17.920 there. Where do I think this one sits?
00:01:20.479 It is kind of niche. You can do a lot of
00:01:22.799 this in other tools. I’m going to put it
00:01:24.400 in B. Number two is Runway ML.
00:01:27.200 Essentially, this is an AI powered video
00:01:29.600 generating tool. You can use it to like
00:01:31.840 create marketing collateral,
00:01:33.680 walkthroughs. Think of any video
00:01:35.759 generation. So, you can get paid to do
00:01:37.759 it for other businesses. You can also
00:01:39.040 use it in your business to create
00:01:40.720 marketing collateral. I think the easy
00:01:42.560 use, it’s not there. It’s a lot harder
00:01:44.640 to use than most of these tools. But, I
00:01:46.960 think like long-term, it’s pretty good.
00:01:49.439 I would probably put it in a B. Every
00:01:52.000 business, no. Video creators for sure,
00:01:54.880 but it’s less for like everyday use. I’m
00:01:57.280 going to put runway in front of
00:01:58.399 Midjourney because video is more
00:01:59.920 interesting to me than photos. Number
00:02:01.840 three, 11 Labs. Now, they’re kind of OG
00:02:05.360 AI. They’ve been around for a while.
00:02:06.880 Produces uber realistic AI voices. We
00:02:10.479 use it all the time for this very
00:02:12.640 specific use case where if I
00:02:14.400 mispronounce a word like regularlessly,
00:02:17.200 yes, make fun of me, I don’t care. Then
00:02:18.959 the team can actually use it to create
00:02:20.879 what’s called pickups rigorously. So
00:02:23.520 yes, this is Dan. Ouch, I’m pinching
00:02:25.520 myself, not AI. But sometimes the voice
00:02:27.520 has to be AI because it saves me time
00:02:29.200 from having come back into the studio.
00:02:30.560 If you’re in a business that generates a
00:02:32.720 lot of creative that has voiceovers,
00:02:35.519 super powerful, huge opportunity to make
00:02:37.680 a ton of money, do it for yourself as a
00:02:39.440 marketing thing, easy to use. And then
00:02:41.840 also like the future of voice, I think
00:02:44.959 they will be potentially the winner in
00:02:47.040 that category cuz it’s nuance and you
00:02:49.280 think it’s easy, but it’s not. So, I’m
00:02:51.200 going to give it a high score. I’m
00:02:52.400 actually going to put this into A. It’s
00:02:54.720 fantastic for content creators. It’s not
00:02:56.879 essential for every business, but it’s
00:02:58.720 like right on the edge. Before I go any
00:03:00.800 further, I know that most entrepreneurs
00:03:02.879 are literally struggling trying to
00:03:04.800 figure out what are the tools, how do I
00:03:06.400 use them, how do I actually use them to
00:03:07.920 grow my business. So that’s why I built
00:03:09.519 the AI company OS. Essentially, it’s the
00:03:12.239 exact system my team and I use to
00:03:14.239 automate and scale every department
00:03:16.239 across a $und00 million portfolio. So if
00:03:18.080 you want a copy of that, just click the
00:03:19.920 link or scan the QR code and I’ll get
00:03:22.080 you a copy for free. That’s my gift to
00:03:24.319 you. Number four is Hey Jen. Another
00:03:26.400 tool that’s been around since the
00:03:27.760 beginning. It allows you to create AI
00:03:30.000 avatar videos from just text and it’s
00:03:32.640 kind of leading the front. There’s a few
00:03:34.560 other ones that are like coming up and
00:03:36.000 they still are in private beta. But hey
00:03:37.840 genen is really cool and a lot of people
00:03:39.680 are using it for creating training
00:03:41.680 videos, product explainers, marketing
00:03:44.000 videos. Essentially, it’s a way for you
00:03:45.599 to scale your content output. Moneym. If
00:03:48.640 you can convince a business owner to
00:03:50.879 actually use the tool, they’ll pay you
00:03:52.879 to set it up. The easy use is high. So,
00:03:55.280 that’s good. I’d give it like an 8 out
00:03:56.720 of 10. And then I would say the future
00:03:59.280 of it being that platform is pretty
00:04:01.599 high. Although there’s a lot of other
00:04:03.200 tools come in. It’s a fun tool but
00:04:05.519 limited use depending on your business.
00:04:08.560 So I’m going to give it a B right next
00:04:11.200 to Runway cuz Runway actually has a
00:04:13.120 better product suite. It’s not as good
00:04:14.640 as Runway, better than Midjourney.
00:04:16.478 Number five, gamma.app.
00:04:19.040 If you’ve never heard of it, let me tell
00:04:20.320 you about it cuz I use it every week.
00:04:21.440 Essentially, it’s like having a
00:04:22.560 full-time designer on your team to
00:04:24.800 generate reports and proposals and
00:04:27.440 outputs. And it’s awesome. I think the
00:04:30.479 money-making is there. I just think that
00:04:32.240 most people can use this tool, so
00:04:33.840 they’ll just do it themselves. But I
00:04:35.280 have friends that use it to create pitch
00:04:36.880 decks for clients, proposals for
00:04:38.800 clients, essentially visualize output so
00:04:40.800 that the team doesn’t have to like stop
00:04:42.160 and get distracted. Easy to use, high.
00:04:44.400 It’s like a 9 out of 10. Is it going to
00:04:46.000 be relevant for the future? They seem to
00:04:48.000 be the category winner in the space. So,
00:04:50.720 I’m going to give them a good score
00:04:51.919 there. This one’s going to be
00:04:53.040 controversial. I’m going to go S tier. I
00:04:55.440 think every business could use it. I
00:04:56.880 think they should make everything they
00:04:58.160 produce as an output prettier. I think
00:05:00.080 visuals are good. I think teams
00:05:01.840 communicate better. Number six, it’s
00:05:03.759 Leonardo.ai.
00:05:05.680 Essentially generates concept art and
00:05:07.440 branded visuals. So, if you ever had the
00:05:09.199 idea of like, oh, I want to start my own
00:05:10.720 like Nike, you could do this really
00:05:12.800 easily. The problem is when you generate
00:05:15.120 branded material, you’ll have sometimes
00:05:17.039 hallucination. So, the consistency is
00:05:18.800 not there. So, it’s known for that. The
00:05:20.320 styles, the flexibility, it makes it
00:05:22.080 ideal for designers. Designers love this
00:05:24.080 tool. But, can you make money with this?
00:05:26.400 For most people, you kind of need to be
00:05:28.479 a designer. So, I’m going to give you a
00:05:29.680 low score there. Is it easy to use? Yep,
00:05:31.680 relatively easy. Is it going to be
00:05:33.280 relevant for the future? Again, it’s
00:05:35.120 competitive. It has a strong niche
00:05:36.720 appeal. Like, designers do love it, but
00:05:38.639 limited to broad use. So, I’m going to
00:05:41.039 put it in B. It’s very niche, but
00:05:43.039 valuable. And I’m going to put it third
00:05:45.680 in the list. Number seven, Zapier. This
00:05:49.039 one is really cool. It’s a tool that
00:05:51.199 helps you automate your business
00:05:52.400 processes. They’ve been around forever,
00:05:54.240 way before AI. I’ve been using it for, I
00:05:56.400 think, close to a decade now. 6,000 apps
00:05:59.120 to automate your workflow. The cool part
00:06:00.720 is no code required. I know hundreds of
00:06:03.680 agencies that are using Zapier to make a
00:06:06.240 ton of money, automate business
00:06:07.759 processes. It’s relatively easy. When
00:06:09.759 you get into more sophisticated stuff,
00:06:11.280 it’s there. And they’ve been around for
00:06:12.880 so long. They have the enterprise space
00:06:14.960 and they’ve added the tools and they
00:06:16.319 were quick to adopt AI. I’m giving this
00:06:18.319 S tier. This one is one that’s
00:06:20.080 foundation to any modern business. I’m
00:06:22.160 going to put it above Gamma. Now, we’ve
00:06:25.440 got a competitor, Gum Loop. I love it
00:06:28.400 because I am a sucker for good user
00:06:31.520 experience. It’s a visual AI workflow
00:06:34.080 builder. So, same thing, automate
00:06:35.680 workflows. It’s visual, a lot more
00:06:37.600 visual than Zapier. We built a whole
00:06:39.360 bunch of financial automation using Gum
00:06:41.199 Loop, recruiting processes using Gum
00:06:43.280 Loop. So, I’m I’m a fan. It’s a solid
00:06:45.039 option. I think you can make money with
00:06:46.479 this. It’s a lot higher on ease of use
00:06:49.600 even though it’s newer in a smaller
00:06:50.960 community, but it’s it’s ah making a bet
00:06:52.960 long term. I just don’t think you need
00:06:55.280 it if you’ve got Zapier. So, I’m going
00:06:57.680 to put it in the A tier. We’re going to
00:06:59.440 put it in front of 11 Labs. You got to
00:07:01.199 automate your business. Number nine is
00:07:03.039 N8N. What I love about it, it’s open
00:07:05.360 source. I’m a big fan of open source.
00:07:06.800 Open source essentially means that the
00:07:08.960 code base is available for anybody to
00:07:11.440 look at it. So, you don’t have to worry
00:07:12.639 if the company’s doing things right
00:07:13.919 because you can actually audit the code.
00:07:15.599 You don’t have to pay for licenses. It’s
00:07:17.919 essentially free if you can set up your
00:07:19.520 own servers. It’s a little best suited
00:07:21.360 for like developers. You can make money
00:07:23.440 because it’s automation. A lot a lot of
00:07:25.120 people use it for more complicated
00:07:26.639 workflows, but the learning curve is a
00:07:28.720 lot harder. So, it’s got a low score
00:07:30.319 there. And I think it’s going to be
00:07:32.000 relevant cuz it is the open-source tool
00:07:34.960 of choice right now amongst technical
00:07:37.039 people. So, I’m going to give it a
00:07:45.440 You need a tool for workflow, but you
00:07:47.680 don’t need that tool. So, I’m going to
00:07:49.199 put it on the end of an A. Number 10,
00:07:52.080 your.com. Essentially, anything voice
00:07:54.720 and phone call, it can automate and act
00:07:57.360 as like a revenue tool for you. We use
00:07:59.680 it for outbound qualifying. We use it
00:08:02.319 for inbound responses. Full disclosure,
00:08:05.120 this is one of my portfolio companies at
00:08:06.720 Martell Ventures, but it’s a tool that
00:08:08.479 not only do we use in all my portfolios,
00:08:10.800 but also my brother uses it, my friends
00:08:13.039 use it. It is a really cool tool. Big
00:08:15.360 fan. Obviously, I’m a little biased, but
00:08:17.120 let me tell you why I think it’s cool.
00:08:18.879 Number one, a lot of people are using
00:08:20.720 Atlas to get paid to set this up for
00:08:22.800 companies so you can make money really
00:08:24.160 quick. The learning curve is not that
00:08:26.400 high. I mean, you just need to
00:08:27.680 understand basic prompt engineering. And
00:08:29.599 then the future of voice and AI. I think
00:08:32.719 every interface in the future will go
00:08:34.240 away and it’ll all be voice. You’re
00:08:36.159 probably doing this right now with AI.
00:08:37.440 You’re talking to it a lot. If you look
00:08:38.880 inside of some of the top tech
00:08:40.240 companies, they have these like little
00:08:41.679 mics with a long pole and a little mic
00:08:43.440 and everybody’s whisper prompting their
00:08:45.279 prompts on their computer. It’s really
00:08:46.880 interesting. The world’s probably going
00:08:48.080 to go there. And your list.com is the
00:08:50.640 platform right now, I think, to do that.
00:08:52.320 You should just try it out. Go check out
00:08:53.519 youratlas.com and just like have it call
00:08:55.519 you. It’s really cool. as a business
00:08:57.279 tool. I just don’t see you doing things
00:09:00.000 that don’t involve calls. I know it
00:09:01.920 sounds self- serving, so I don’t want
00:09:03.279 you to take it the wrong way, but I’m
00:09:04.560 going to put it at the top. It’s an S at
00:09:06.959 the end of S. Number 11, Fixer.ai. Fixer
00:09:10.560 AI is essentially an email AI tool. So,
00:09:13.680 it’ll help you like categorize your
00:09:15.440 email, get sorted. It’s a tool to help
00:09:17.920 you be more productive in your inbox.
00:09:20.160 Clever idea. Super cool. Can you make
00:09:22.480 money with it? It’ll save you time. I
00:09:24.000 don’t think you can like get paid from
00:09:25.600 other people to set it up. Learning how
00:09:27.839 to use it is always a little bit
00:09:29.440 difficult with kind of workflows because
00:09:30.880 you probably have a certain way you like
00:09:31.839 to use your inbox. So, I’m going to put
00:09:33.760 it in C. I think it’s cool. I’ve
00:09:36.160 mentioned it before, but it’s not a must
00:09:38.800 considering the other tools. Number 12
00:09:40.800 is Notion AI. Notion is a project
00:09:44.720 management workspace for businesses. The
00:09:47.279 AI specific is their assistant. It’s
00:09:49.279 built into Notion that helps you with
00:09:50.959 writing and taking notes and
00:09:52.640 organizational. So that’s what I’m
00:09:54.080 essentially assessing. Cool part is it
00:09:55.839 integrates naturally with your existing
00:09:57.839 workspace within notion. So if you use
00:09:59.360 notion, thumbs up. Money making and save
00:10:01.760 you time. It’s cool. It’s still not
00:10:04.080 where I need it to be. And I don’t think
00:10:05.760 anybody’s going to pay you just for the
00:10:07.120 AI part. They might pay you to set up
00:10:08.560 notion for them. Ease to use, super
00:10:10.640 easy. Love the interface integrated.
00:10:12.959 Long-term, is this the tool? Well, if
00:10:16.160 you didn’t see that OpenAI launched
00:10:18.720 company knowledge, which is this new
00:10:20.480 product that is going to try to be the
00:10:23.600 search or the brain on top of your
00:10:25.519 business knowledge, that’s where I think
00:10:27.120 like a notion AI might lose some ground.
00:10:29.600 I’m going to put it C. It’s cool. I just
00:10:31.920 think it’s tough to justify, but I am
00:10:33.920 going to put it in front of fixer. I
00:10:35.440 think check out the notion AI. It
00:10:37.200 actually can do some cool stuff,
00:10:38.560 specifically if you’re a notion company.
00:10:40.320 Number 13, buddyro.ai. Think of it this
00:10:43.040 way. If you had a knowledge base or a
00:10:45.839 brain, an AI brain that was specifically
00:10:47.680 trained on just your company’s
00:10:49.600 information and then your clients
00:10:52.079 instead of calling you, they could call
00:10:53.519 Buddy Pro or instead of your team asking
00:10:55.920 you, they could ask Buddy Pro. That’s
00:10:57.839 what it does. Do I think it’ll save you
00:11:00.240 money? Hell yeah. Think about all those
00:11:02.320 support emails, right? The support
00:11:03.920 emails only work if they’ve been
00:11:05.200 properly trained. So now all of a
00:11:06.320 sudden, Buddy Pro can power the
00:11:08.160 response. I think every business can use
00:11:10.240 it. I think it’ll save you a lot of
00:11:12.480 money and I think the way they built it
00:11:15.440 technically because I know the founders
00:11:17.360 it’s a really smart way to solve this
00:11:19.440 problem long term that’s completely
00:11:21.040 different than just like a custom GPT.
00:11:23.040 I’ll rank it in tier A but at the end
00:11:25.360 number 14 granola.ai the category of
00:11:29.040 recording calls is big. Okay, you see
00:11:31.920 them all the time. You get on a Zoom
00:11:33.200 call and you got the thing recording and
00:11:34.959 you’re like whose Firefly is this? I
00:11:37.040 just don’t let them into my meetings.
00:11:38.399 I’ll tell you why Granola is cooler.
00:11:39.760 Granola actually records on your end,
00:11:41.680 meaning that people that are on the call
00:11:43.760 don’t know that you’re recording. It’s
00:11:45.600 not meant to be sneaky. It’s meant for
00:11:47.120 you to take notes so that you have clear
00:11:48.800 understanding of what’s been said,
00:11:50.079 recaps and action items and all that
00:11:51.839 stuff. And it does it automagically. And
00:11:53.680 the cool part is it works across all the
00:11:55.279 major video platforms. Do I think it’ll
00:11:57.360 save you money? If you’re not the kind
00:11:59.200 of person that writes things down, yes.
00:12:00.880 If you don’t have somebody in your
00:12:01.760 meetings, yes. Easy for you to use? Yep.
00:12:04.240 Literally click, click, install, it
00:12:06.480 starts working. Is it going to be the
00:12:08.000 one that’s going to win the future?
00:12:09.760 Amongst all my smart technical AI
00:12:12.320 people, it’s their favorite and that’s
00:12:14.000 usually a good sign. So, I’m gonna make
00:12:16.240 it mandatory. I think it’s S. I think
00:12:18.720 everybody should use Granola. I think
00:12:20.560 it’s in front of your atlas for sure.
00:12:22.560 And honestly, even in front of Gamma. If
00:12:24.639 you don’t use it, check it out. I think
00:12:26.000 you’ll be happy you do. Number 15, we
00:12:27.839 got Chat GPT. The big dog, the one that
00:12:30.639 started it all, okay, 2 and a half years
00:12:32.320 ago. Did you know close to 700 million
00:12:34.399 people use CHBT every week is bananas.
00:12:37.120 Conversational AI for writing, coding,
00:12:39.440 automation. It does more than most
00:12:42.079 people realize. Obviously, it’s going to
00:12:44.160 make you a ton of money. It’s incredibly
00:12:46.160 easy to use. Literally, if you want to
00:12:48.000 learn how to use AI, ask AI. It’ll tell
00:12:50.480 you. Wild, I know. They’ve raised so
00:12:52.800 much money that they’re at the point
00:12:54.240 where they’re too big to fail. So, where
00:12:56.720 do I put GPT? At the very, very, very
00:12:59.040 front. It’s dominating the market. It’s
00:13:01.040 number one s. Use it. If you’re not
00:13:03.360 using it, learn it. I created a whole
00:13:05.279 master class video on Chad GBT. You can
00:13:07.279 search for that. It’ll teach you how to
00:13:08.880 become next level. It’s number one.
00:13:11.200 Number 16, Claude, which is the AI by
00:13:15.040 Enthropic. I use all the AIs and I’m
00:13:17.279 going to rank them today, but Claude’s
00:13:18.800 one specifically for writing and for
00:13:20.959 code. Yes, GPT5 is getting better, but
00:13:23.760 still on certain types of projects, it’s
00:13:26.320 still winning there. Will it make you
00:13:28.160 money? less than Chad GBT because I
00:13:30.480 think it’s a use case if you’re not
00:13:31.839 using as much. Very easy to use. Are
00:13:34.079 they going to be around long term? Yeah,
00:13:35.360 they’re not going anywhere. They’ll
00:13:36.399 probably get bought by somebody. I’m
00:13:37.920 going to put it in front of Zapier.
00:13:39.519 Number 17, we’ve got Perplexity.ai.
00:13:42.320 This is like the battle of the language
00:13:44.480 models. Perplexity was the first search
00:13:47.200 engine that was powered by AI. Now it’s
00:13:49.680 kind of like everywhere. GPT launched
00:13:52.079 Atlas, their own browser. Google’s got
00:13:54.480 the AI answers integrated into search
00:13:56.240 results, but Perplexity was the first
00:13:57.600 one. And what’s unique is that feedback
00:13:59.600 is verified sources, which is cool
00:14:01.360 because sometimes you have hallucination
00:14:02.639 with the other language models. In many
00:14:04.320 ways, it’s kind of a novelty. I’m not
00:14:06.000 going to put it even after granola.
00:14:07.760 We’re going to go zap your granola
00:14:09.360 perplexity. Some of you guys are going
00:14:10.720 to be like, "Oh, I disagree." That’s
00:14:12.079 cool. My ranking, that’s where I’m going
00:14:13.600 to put it. Number 18, Gemini. Google.
00:14:16.399 What Google is doing that it’s got an
00:14:18.880 advantage over is that it integrates all
00:14:20.800 of its existing tools. So, here’s the
00:14:23.120 thing is it would go ahead of everybody
00:14:25.440 if it was not integrated, but if you’re
00:14:28.079 not a Google ecosystem customer, then
00:14:30.560 I’m going to put it third behind claude.
00:14:34.079 Number 19, Notebook LM. Essentially,
00:14:36.560 it’s Google’s AI for analyzing and
00:14:38.800 summarizing files, information,
00:14:41.040 research. There’s one use case that I
00:14:42.959 think most people don’t know about where
00:14:44.240 you can feed it to like YouTube videos
00:14:46.399 and actually tell it to like talk to you
00:14:49.440 through the videos, but it generates
00:14:51.199 like a narrative back and forth. It’s
00:14:53.279 like creating your own podcast. And I
00:14:55.120 think it’s really tailored for like
00:14:56.399 researchers, writers, and students. So,
00:14:58.399 it’s not an every company. I wouldn’t
00:15:00.160 even say it’s an A. It’s kind of a niche
00:15:01.760 thing. If you want to get nerdy on this
00:15:03.839 stuff, it’s in the C. It’s interesting,
00:15:06.079 but it’s not necessarily needed. Number
00:15:08.959 20 is Grock. Elon buys X, takes the AI
00:15:13.360 team, spins it out as X AI, brands it as
00:15:16.639 Grock, raises a bunch of money, built
00:15:18.560 this crazy data center. The reason why
00:15:21.760 it’s on this list is because I use it
00:15:24.399 more and more. It keeps getting better
00:15:26.240 week over week. I actually use Gro
00:15:28.639 Heavy, which is the $300 a month plan.
00:15:31.279 It is the best one for accuracy, depth
00:15:34.160 of research that I found. I’m just
00:15:36.160 looking longterm. I’m thinking it’s way
00:15:38.320 better than Gemini. I think he’s going
00:15:40.320 to beat Claude and I think it’s going to
00:15:41.920 be number two behind open eyes chat GBT.
00:15:44.720 That’s where I’m putting it. I see the
00:15:46.000 updates. I see the focus. The first
00:15:47.760 principles approach. It’s one I’m going
00:15:49.519 to bet on. Number 21, Revio. If you do
00:15:52.800 any kind of selling over chat, I’m
00:15:55.920 talking support emails, LinkedIn,
00:15:59.040 Instagram, Facebook, then having an AI
00:16:01.839 sales assistant is key. Revio is one of
00:16:03.759 our portfolio company inside of Martell
00:16:05.440 Ventures. We use it all the time. I use
00:16:08.480 it. My wife uses it. Can it make you
00:16:10.480 money? Ton of money. Most people don’t
00:16:13.040 know that if you talk to your followers
00:16:14.880 on social media, those are called leads.
00:16:17.279 You make money with leads. Is it going
00:16:18.959 to be relevant long-term? I think so.
00:16:21.120 I’m going to put it in C. So, it’s tough
00:16:23.519 to justify, but here’s the deal. If you
00:16:25.759 use Instagram for business, it’s a must.
00:16:28.959 Okay. So, it’s niche. Number 22.
00:16:31.440 Lovable. Now, this is one of my
00:16:33.279 favorites. Lovable has been around for a
00:16:34.959 while. It helps people that are not
00:16:36.639 technical build apps. All my friends
00:16:38.720 that come to me with they’re like, "I’ve
00:16:40.320 got a tech idea, Dan." I say, "Just go
00:16:42.720 play with Lovable." The cool part is you
00:16:44.160 can use ChatgBT to write the prompt to
00:16:45.839 then insert it into Lovable so that it
00:16:47.839 can create the app the way you want. I
00:16:49.680 think the future of business is these
00:16:51.680 disposable apps that help run
00:16:53.519 departments. Right now, we use
00:16:54.720 spreadsheets. In the future will be
00:16:56.079 apps. Lovable is that platform. I know
00:16:58.079 people that make a lot of money selling
00:17:00.000 Lovable apps to businesses and charge
00:17:02.560 $10,000, $15,000 for these apps that AI
00:17:04.880 generated. And I know a lot of
00:17:06.319 businesses that are using it for that
00:17:07.679 disposable idea to save time to build
00:17:09.760 automation. You need to know how to
00:17:12.160 prompt, so it’s not as easy to use, but
00:17:14.319 they’re wellunded. I think they’ll be
00:17:15.839 around for a while. The future’s going
00:17:17.599 there, but there’s other tools that
00:17:18.959 everybody should be using before then in
00:17:20.559 your business. So, I’m going to put it
00:17:21.919 at the end of the row B. Number 23 is
00:17:24.160 Cursor AI. If you’re a technical person,
00:17:27.039 Cursor is crazy cool. It’s an AI coding
00:17:30.080 assistant. It’s an IDE, an integrated
00:17:32.320 development environment for you to write
00:17:34.320 code. It’s super technical, super nerdy.
00:17:36.640 I’m going to put it at the end of C.
00:17:38.320 It’s really cool. It’s just super niche.
00:17:40.720 Number 24, Apple Intelligence. I love
00:17:43.360 that Apple branded AI. Apple
00:17:45.679 intelligence. Like, if you saw their
00:17:46.880 ads, they were like, "Apple
00:17:48.000 intelligence." AI for the rest of us. If
00:17:51.039 you didn’t know this, it sucks. It has
00:17:54.320 always sucked. Nobody uses it. People
00:17:56.720 that tried it go back to the other AI
00:17:58.799 tools. They focus on privacy, which is
00:18:00.720 kind of a cornerstone to Apple’s brand.
00:18:03.120 The problem is this is not good. Crazy.
00:18:04.960 I’m doing this cuz it’s an Apple
00:18:06.240 product. Apple hasn’t innovated in a
00:18:07.840 while. So, I’m putting it into F. Run
00:18:10.320 away. Until they launch something way
00:18:12.960 better. Don’t use it. Use any of the
00:18:15.200 other tools. So, we’ve ranked all these
00:18:18.080 tools. And I can understand it might
00:18:20.320 feel super overwhelming. Here’s what I
00:18:22.000 want to encourage you to do now. Take
00:18:23.600 the one that you were like, "Oh, that’s
00:18:25.919 interesting. I could see how I would use
00:18:27.360 that in my business." And then just
00:18:29.039 spend the next two weeks a installing
00:18:31.200 it. like right now, go install it, then
00:18:33.520 set it up, and then just like force
00:18:35.360 yourself to build the new habit to use
00:18:37.280 it. Cuz a lot of technology, it’s not
00:18:39.120 can it do the thing, it’s do you
00:18:40.799 remember to use it. Go do a project and
00:18:43.280 start trying to habit stack. Connect the
00:18:45.679 using of that new AI tool to another
00:18:47.919 habit in your workday so that it becomes
00:18:50.960 second nature. That’s how we start the
00:18:53.440 process of using these tools to make you
00:18:55.280 a lot more money and getting a lot more
00:18:57.120 time back. And again, if you haven’t
00:18:58.640 grabbed the internal AI company
00:19:00.240 operating system doc that my team uses
00:19:02.320 with all of our AI prompts that you can
00:19:04.480 use by clicking the link below, just do
00:19:06.880 that. That is my gift to you at no cost.
00:19:09.440 Now, if you want to learn what are the
00:19:11.039 best businesses to start, click here and
00:19:13.039 I’ll see you on the other

Dan Martell

Dan Martell is the bestselling author of “Buy Back Your Time” and the #1 executive coach for founders and CEO’s in the world. He was named Forbes Top 10 Business People to Follow on Social Media and is a highly sought-after speaker, including events by Tony Robbins and John Maxwell. He’s a husband and dad of two boys, and when he’s not in family mode, he’s competing in Ironman races and supporting troubled youth.

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