(Free SaaS Resource) The SaaS Metrics Dashboard: Is Your Company Growing The Way It Should Be?

[Escape Velocity] – Episode 2 – Todd Herman & The Alter Ego Effect

Share on facebook
Share on twitter
Share on linkedin
Share on email

One small step for a startup founder… one giant leap for his business…

As a SaaS entrepreneur you deal with tons of doubts, fears and worries. And sometimes you feel like YOU are just not capable of doing it all.

How do you overcome the struggle?

Well… you become the Alter Ego who can take on these challenges. And how does that work exactly? Basically, it all boils down to a little game we all played as kids.

So… as a startup entrepreneur, sometimes you have to act like a child 🙂

As children, we instinctively use our creative imagination and embody other personalities.

When we play basketball, we imagine we jump like Michael Jordan. When we play astronauts, we imagine we walk on the moon like Neil Armstrong.

This ability to be in character is one of the essential elements of maintaining our freedom of self. Adults who lose this natural ability become victims of the “Trapped Self”.

So, imagine this scene…

As a SaaS entrepreneur, you have an important investor meeting; a very big fish, lots of opportunity for your business, but you haven’t done this before and feel the butterflies in your stomach…

How are you supposed to approach all these influential people? You feel like a chess club captain trying to ask the head cheerleader out to the prom…

That’s when your Alter Ego comes in. All you have to do is become the confident and successful entrepreneur. YOU HAVE TO BECOME YOUR ALTER EGO. BECOME NEIL ARMSTRONG.

In this episode of Escape Velocity, my good friend Todd Herman gives you the 5 stages of creating your Alter Ego. Choose your goal and tap into your power core self.

Use the phenomenal power that we humans have – creative imagination – to generate the identity you need to face every challenge that comes your way head on.

Watch the full episode to uncover all the priceless tips. You’ll learn so many wonders about yourself… you’ll probably feel like Alice through the Looking Glass…

The 5 stages of building your Alter Ego

  1. Choose the context you want to excel in
  2. Unpack what is frustrating you
  3. Choose the Identity you want to appear as
  4. Use an Anchoring Totem
  5. Activate and become the Identity you want to be

So… you might be wondering what an Anchoring Totem is? Around the 14 minute mark Todd opens up the whole Wonderland…

An Anchoring Totem is simply an object in your physical world which activates your desired Alter Ego. A simple example are glasses. Feeling a lack of confidence? Put on your glasses and activate your Confident Persona.

Todd does a great job of activating his Alter Ego using his glasses. Crazy when I think about it… I didn’t even know these were not prescription glasses for first two years of our friendship!

The Anchoring Totem is just one of the amazing tools to help you tap into your Alter Ego power. So don’t limit yourself to one trapped self… use as many versions of yourself that you need to become the successful startup founder you want to be.

Catch the full episode here and then drop a comment letting me know any questions you have about the Alter Ego and how to use it for your startup.



MRR Over $10k?

You might be few pricing tweaks away from adding 21% ARR…

A.C.E Growth Engine

3 Proven Strategies To Scale Any SaaS to $10k MRR And Beyond

Book A Growth Session Call with my Scale Specialist.

Need a coach to help you scale your SaaS business?
Then let's chat.