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The Power of CEO Peer Groups & Why Joining One Might Be Your Most Important Business Move

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Imagine you’re 27, you’ve read 100 business books and just want to move on to the next step in your career… what do you do?

Well, when I was 27, I was lucky enough to participate in a 3-year CEO program with my brother. He spent $35K on a coaching program because he was determined to invest in his development as an entrepreneur.

And the best part, I got to join him as his +1!

You might be thinking, that’s a lot of money for someone just starting his entrepreneurial journey (that was almost all of my brother’s $$ at the time)… but trust me when I say this, IT WAS WORTH IT.

Thanks to this program my little bro ended up developing one of the fastest growing home building companies in Atlantic Canada… and I gained the knowledge, tools, and confidence to move to Silicon Valley and start and exit two tech startups back to back.

So in today’s video, I got over the top 5 reasons to join a CEO group.

Here’s the top 5 list:

  1. Compress decades into days
  2. Positive peer pressure
  3. Time away to focus on a higher level
  4. Pull you up when you’re feeling down
  5. Do cool stuff

Even though these 5 reasons should make you want to jump out of your chair and find a group to join, I still feel positive peer pressure is what makes CEO groups so special.

There is just something about being among all these ambitious and committed entrepreneurs that elevates your thinking to the next level.

It goes back to the old saying, “If you are the smartest guy in the room, you need to find another room.”

I remember a few years back when I was invited at an event in Switzerland… I met this guy Bryan. As we were driving through the swerving road, I asked him, “So Bryan, what do you do?”

“Oh, I started a company called Braintree.”

I had heard of them because PayPal just acquired for $800 mil… CAN YOU BELIEVE THAT? And I was riding in the van with the guy who built it from the ground up! That’s the magnitude and inspiration that only CEO groups can get you.

You get the point. By surrounding yourself with highly motivated and successful people, you can leverage the positive peer pressure and bring the energy necessary to hit your most ambitious dreams.

Be sure to catch the whole ep here, and drop me a comment letting me know any questions or additions you have about this top 5 list.


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