Attracting and converting perfect-fit buyers is no walk in the park…
Especially when your product is a marketplace for TWO very different customers. And your top paying customers come from Fortune 2000!
These were the issues Leon was afraid of when we jumped on a call the other day.
Leon @handshakr.com has built an awesome company that connects SMB technology with enterprise organizations looking to harness innovation.
It’s a really great space to be in…
But like Leon told me on our call, it comes with a very unique set of challenges.
How do you price for enterprise clients (especially when you’re new on the block)?
How do you shorten long-winded sales cycles?
And how do you successfully build a two-sided marketplace?
That’s what we’ll be going over in this week’s GSS episode.
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In this week’s episode I want to share with you:
- Market-place dynamics for a two-sided SaaS…
- The first thing you should optimize as an early-stage software founder (especially if you’re looking to raise capital)…
- How to find and get direct access to your perfect fit customers with my favourite list building strategy (the 3 Fs framework)…
- What all great two-sided marketplace companies (like Ebay, Uber, Airbnb, etc) have in common…
- How to know when you’ve ‘hooked’ the attention of investors (watch right until the end for this one)…
- Figuring out the right pricing structure for enterprise clients…
Navigating enterprise deals is an entirely different beast to regular SaaS…
But with the strategies and concepts Leon and I went over in this call, things should be a lot easier for you.
Plus, if you’ve got any other questions about building a two-sided SaaS, just leave me a comment under the video with your question.
Enjoy!
Dan “raising twin customers” Martell