I first met Matt Goldman – serial entrepreneur & CEO of Churn Buster – 3 years ago in San Diego just after selling Clarity.fm. I was invited to speak at the local co-working space and Matt saw that I was in town, so he asked me to come on his
Six years ago, Renée and I were living in San Francisco. I had just closed a round of funding for Clarity.fm while Renée had just co-founded a new marketing agency of her own. Things were crazy. But they were about to get crazier 😉 Turns out Renée was pregnant with
I’ve nerded out to over 1,000 business books. Of course, there’s the *obvious* classics like Traction, Scaling Up, and Good to Great. But there’s also this little-known, underground classic that I REFUSE to let any of my private coaching clients do without. It’s so *under the radar* that at last
Tell them what to do. Check that’s been done. Tell them what to do next. Leadership 101 right there. A fine recipe if you want to run a mediocre company with eight or ten B level players that constantly tap into your managerial bandwidth and cripple your capacity to
Chances are you’ve already done some work in defining your “customer avatar”. At the very least, I feel good assuming you don’t think I’m talking about a blue space creature 😉 But when it comes to defining and dialing in your B2B SaaS avatar… … the rules are a bit
We’ve all suffered through it. The end-of-year Zoom call where the fearless founder, likely fueled by a few craft beers, starts riffing off bold projections for the upcoming year. “We’re gonna crush it” “We’re gonna change the game” “2x… 5x… 10x” You get the idea 😉 I’m all for
I still remember the sudden flood of texts and emails. It was November 2013 and Google had just announced “Helpouts”. My friends, advisors, and investors all thought it was the death knell to my company, Clarity.fm… and thought it to be their duty to let me know. Fresh off TWO
You can have the best product in the world. The best plan in the world. And the best team in the world. But if *this* entrepreneurial beast rears its head in your life and business — you’ll still risk having the entire thing burn to the ground with little to
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