What would it feel like hiring 150 sales people for your company in 6 months? That’s the question I asked Scot, the founder of Classy, a few months ago. Their story is EPIC! I’ll fast track his answer… essentially, he started out for many years being the primary salesperson, then
If you want a good laugh, watch this week’s video. There may be some singing / rapping in it (if you want to call it that). What’s important though, are the lyrics. “Nurture – nurture – nurture that lead!” Even more important… … how many leads are you generating per
“This is totally a company you would create!” That’s what people would say every time I showed them the prototype for Clarity. My passion for connecting people to have a conversation was something I had been doing for years… … first starting with Founder Dinners, and morphing over the years
If I grabbed 100 people, and asked them how many needed to buy a pair of jeans – only 3 would raise their hands… … but 7% would be “In Market” (the 2nd stage of the Audience Triangle) and will be buying soon. What about the other 90%? How do
When I first built Clarity.fm, it wasn’t a marketplace. It was a call list app. The concept was that I could add anyone to my list, with phone number and description, then it would robo call each person, reading to me the name of the person and reason for the
Have you ever heard of the Kano Model? I hadn’t either… until my buddy Merv told me about it. Here’s a diagram that gives you a visual: If you think that looks complicated, you’re not alone. It took a bit of marinating for my brain to fully “get” how much
What’s your churn? If you don’t know this number, get it. Better yet, do you know why they’re churning? When I was building my company Flowtown, we had a 12% monthly churn. Not good. That meant that after only 8.3 months we had lost ALL of the customers we had
Are you down with SOP’s? Some call em’ Standard Operating Procedures, I call them Playbooks. If you’re tired of putting out fires in your business, then you’ll need them to keep your sanity. Recently I had the privilege of having dinner w/ the Godfather of system design for entrepreneurs, Michael
If you’ve achieved initial traction, I can help you scale-up to record-breaking revenue faster.
