The Unique Function of Marketing, Sales & Customer Success
There’s this myth in the startup world… Many will tell you that there’s no such thing as steady, sane and predictable growth. That as a founder you need to grow […]
How To Create An Authority Engine (Personal Brand)
Do you consider yourself to be an expert in your field? So many founders that I meet aren’t shy to make that claim. And like them, perhaps you’ve also paid […]
The 3 Stories Every Entrepreneur Needs To Nail
By now I’m sure you’ve heard that storytelling plays a HUGE part in your marketing. And with good reason. Done right, storytelling has the power to attract investors, create raving […]
The Power of Video For Your Business
Have you ever tried shooting a video of yourself?.. or better yet doing a live Periscope session? I still remember when my good buddy Alex challenged me to shoot a […]
How To Get Your First 1000 Customers
Getting your first 1000 customers is no different than getting your first 5,000 or 1,000,000 customers. It all comes down to a few key strategies…
4 Steps To Finding Your Brand’s Soul
So I’m sitting in the waiting room for 45 minutes and I can’t believe I’m still here. I’m the kind of guy who hasn’t touched a piece of physical mail in […]
Using Growth Stacking To Improve Your Startup’s Product Marketing
On Nov 7th, 2013 I walked into the speakers lounge at the Growth Hacker Conference and met Andy Johns (@ibringtraffic) for the first time. Andy worked on growth teams at Facebook, Twitter, […]
3 Ways To Build An Audience BEFORE Launching Your Startup
Building an audience BEFORE you launch is something that I’ve done for every one of my companies and is a question that I get asked about all of the time. […]
Understanding The Power of Story To Build a Product That Sticks
In 2010 I was visiting a friend at Twitter and got introduced to Josh Elman who had recently been hired to help improve Twitter’s onboarding experience. What I learned that […]
Building a Startup Growth Engine
When I first moved to San Francisco I spent the first year immersed in startup marketing. I believed that regardless of the company I eventually started, that as long […]