Have you ever tried to collect a case study only to find yourself stumbling over the “ask” before mercifully aborting mission? Yep. Happens to just about every SaaS founder. Even
“Help me. Help you.” Nope… Not talking about that epic one liner from Jerry Maguire. I’m talking about the inner dialogue your customers experience whenever they try to refer your
Has a customer ever punched you in the face? No? Has it ever felt like that? Every time I’ve had a customer sign-up, stick around for a few months, and
Your product or service tells a story. It either tells one that’s clear and coherent, highlighting the challenges you’re most ready to solve for your ideal customer… Or it confuses
Every startup wants to grow fast. And while there’s value in modelling the tactics and strategies that have fueled the rapid success of companies they look up to… There’s even
Have you ever struggled with your marketing website? Sure, they have templates and super slick WYSIWYG editors. But that doesn’t deal with the hard part: The content. WTF do I
How do you build a $100M revenue business in 3 years? That was the question my coaching client Larry asked me with a straight face. Now, before you dismiss his
Facebook looks at daily active users. Airbnb.com uses bookings. At Clarity – my previous company – we obsessed over completed calls. These are called North Star Metrics. It’s a clear
One of my favourite stories of a bootstrapped founder is Clay Collins. He’s the creator of LeadPages.net, and when I first met him he was doing $100K+ a month in
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