Do you consider yourself to be an expert in your field?
So many founders that I meet aren’t shy to make that claim.
And like them, perhaps you’ve also paid your dues, put in the time, and built something awesome.
But unless the market actually PERCEIVES you as an authority on that topic, all that hard-earned domain expertise isn’t providing you leverage.
That’s just the truth.
Cause here’s the thing…
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By now I’m sure you’ve heard that storytelling plays a HUGE part in your marketing.
And with good reason.
Done right, storytelling has the power to attract investors, create raving fans, crystallize your team and puts extra zeros on your bottom line.
Key word: Done right.
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In last weeks video I shared a story of a friend who had a hard time raising his round of funding… that prompted a bunch of replies and questions on my framework.
Exclusive Training: Download an in-depth training webinar that goes over my complete step-by-step fundraising process.
So this week I shot a quick video on the 5 strategies to help you raise your round quickly.
I share a story of my first investor call, how crazy our expectations were regarding our valuation, and how we recovered from that failed conversation.
If you’re feeling scared, overwhelmed or confused, trust me – I know what you’re going through…
… watch this video to learn how to reduce the pain and increase your probability of closing a great round of funding:
In the video, I also share one of my BEST tips for getting introductions to investors… do it this way, and you’ll have 99% chance of getting a meeting.
Also, here’s one of my favourite quotes when it comes to meeting investors…
“Investors don’t want to meet you, they want to be introduced to you.” (click to tweet)
Please leave a comment below with your biggest takeaway from the video above… what strategy made the most sense for you? Got any great fundraising stories? Lets hear them below… I’ll share more if you go first!
With gratitude,
– Dan
Role-playing is such a funny idea when you think of it in the context of business – who would of thought “acting out” a situation would make sense in your startup?
Quick story…
I was talking to a friend about an important meeting he has coming up and suggested to him that he role play with a co-worker; practice what he’s going to say, what he hopes the outcome will be and envision the actual path of the conversation.
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Did you know that the highest paid profession in America is professional speaking? Speakers can earn between $5,000 and $10,000 for a 20 minute keynote presentation.
It’s the reason why great entrepreneurs know how to get up and share their message. They indirectly get “paid” by moving employees, partners and communities to engage with their business in a way that goes far beyond the financial upside.
Some of the best, like Mark Zuckerberg (Founder/CEO of Facebook), go even further and learn other languages, so they can share in a more authentic way.
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