When I was building Spheric Technologies, we had a certain strategic partner that played a vital role in our company’s 150% year over year growth.
Great synergy between our core customers and their own.
We had to cut ties.
And here’s why…
I’m about to challenge you in a really BIG way, .
There’s even a chance it’ll make you feel slightly uncomfortable…
Maybe even have you reaching for the tiny X in the corner of your browser.
But that’s perfectly alright…
Cause as an entrepreneur committed to your growth and success, it’s a message you absolutely have to hear.
There’s just no escaping it.
It’s the topic of GIVING.
Do you consider yourself to be an expert in your field?
So many founders that I meet aren’t shy to make that claim.
And like them, perhaps you’ve also paid your dues, put in the time, and built something awesome.
But unless the market actually PERCEIVES you as an authority on that topic, all that hard-earned domain expertise isn’t providing you leverage.
That’s just the truth.
Cause here’s the thing…
By now I’m sure you’ve heard that storytelling plays a HUGE part in your marketing.
And with good reason.
Done right, storytelling has the power to attract investors, create raving fans, crystallize your team and puts extra zeros on your bottom line.
Key word: Done right.
If I asked you to pull out your calendar right now, how much white space would I see?
Would it look like Eastern Canada in the middle of January? Or…
… would you need to call an elite squad of super assistants to help mitigate the multi-colored mess in front of you?
Have you ever tried shooting a video of yourself?.. or better yet doing a live Periscope session?
I still remember when my good buddy Alex challenged me to shoot a weekly video…
… the plan was to try it for 2 months.
That was over 8 months ago and I haven’t looked back.
Was it weird sitting in a room by myself talking to my iPhone?
A few weeks ago I invited an entrepreneur over to my house to talk about his fundraising process.
He was trying to raise a ~6M dollar series A financing.
Before he kicked it off I shared with him my Fundraising Like a Pro framework so that he would understand the steps required to make the process as painless as possible… but it wasn’t working.
After a few minutes of talking I figured it out…
When I started my first company (MaritimeVacation.ca) at 17 I had no clue what I was suppose to be doing.
I didn’t know if I should be coding or selling?
As the “CEO” what should I be focusing my time on?
In lieu of knowing the answer, I just built stuff.
It’s definitely the reason that company (and the next one) failed.
It wasn’t until 10 years later after reading 100’s of business books and getting great advice from mentors and advisors that I crystallized what my role was.
I learned it came down to 3 key responsibilities.