As a startup advisor and angel investor, one of the first things I try and teach every entrepreneur, is the importance of keeping advisors and investors in the loop.  With that in mind, I’ve created an email template that you should consider using.

Benefits of sending update emails

  • Have you’re advisers solve problems for you
  • No surprises, surprises are bad
  • Let your advisers celebrate your successes
  • Good news will go farther [lets us promote you!]

Best format and frequency

  • Put your most important challenges at the top
  • Short and sweet
  • Make it “Skimable” [bullets!]
  • Every 3 weeks (or if there’s any major issues news).

Other Tips

COPY/PASTE

===================================
+ Top 3 Challenges
+ Metrics
+ Whats New / In The News
===================================

> Top 3 Challenges
1. Getting Press
2. Hiring Biz Dev
3. Building Sales Team

> Metrics
1. Revenue / Target
2. Return Usage / Retention

> Whats New / In The News
1. [Source] – [Title] [Shortend URL]
2. Hired Rails Programmer (@username)
3. New Customer – Fortune 500 company

===================================

Yesterday I spent the afternoon at fbFund REV demo day watching 20+ startups pitch to a room of over 100 investors and seasoned entrepreneurs.

What’s interesting is the pattern I started to see emerging.  Some of the best startups not only had the strongest pitch, but also had an amazing person selling!

Here’s 5 characteristics I noticed and why I think they’re the most important when pitching your startup.

  • Have a presence
  • Command the room
  • Tell a story
  • Solid eye contact
  • Choose your words carefully

Have a presence: Believe (internalize) that you’re going to succeed and show the audience how freakin’ excited you are about your solution.  Be high energy! (ex: Brad Wolfe [backlight.org] opened with a song full out).

Tip: Do 20 pushups before you get up to pitch.

Command the room: Talk loudly, don’t ask if people can hear you.  Just get up there and go for it – be focused and stay on topic <- no one-one-one banter with an audience member. (ex: Leah Busque [RunMyErrand] rocked it out standing tall at 5,1′)

Tip: Project your voice as if your talking to people behind the last row in the room.

Solid Eye contact: Scan the room and talk to the audience, not your slides. Be sure to connect, smile / head nob / confirm with attendees (ex: Leila Chirayath Janah [Samasource] did an amazing job scanning, talking and smiling!)

Tip: Take 3 seconds to acknowledge people sitting in the far left and right corners of the room.

Tell a story: Stories are engaging, features aren’t.  Explain the problem you’re solving and why you’re solving it (include the “back story”). Also, the user flow is important, however don’t fall into the trap during the demo of explain each field name and button click = super annoying. (ex: Brian Phillips [Thread] did an amazing job connecting his real life story to his startup)

Choose your words carefully: Don’t say things like; potentially, soon, try, we believe, etc (a.ka. debby-downer-words). Sometimes certainty and conviction is the only thing a startup has and your job is to make others feel this.  Words are very important.

Do you have any other tips? Please leave a comment – would mean the world.

Overview Video with Mr. 500 Hats (Dave McClure)

Dave McClure – fbFund REV from fbFund REV on Vimeo.

Related Stories

Live From fbFund REV’s Demo Day

fbFund REV: “Oh! The Places You’ll Go!”

If you’ve ever felt a bit crazy, different or that you might not fit in … good for you! The “crazy ones” are those that push the status quo, that dream up the big ideas and shape our futures. Care less about what people think and more about creating. We need more creators. I don’t care how freakin’ weird the idea – just build it. Let your dream control you. Seriously, go for it.



Notice: Parents and friends don’t discourage, they just don’t want to see you hurt (fail, mess up, loose all your money, etc). Be open to their feedback – but they don’t decide. You do!

When’s the last time you felt crazy?

About the Author: Eve Peters is the Founder and CEO of MIXTT, a social site that provides young urban singles with a fun, casual, and natural alternative to traditional online dating. Find out more through the company blog, Twitter, and LinkedIn.

In August of 2007, I decided I wanted to build a hybrid social networking/ group dating Website. Having neglected to take even one Computer Science course in college, I embarked on this adventure relatively ill-prepared. Here are my three biggest lessons learned from the experience, and my advice to all fellow non-techy entrepreneurs:

  1. Partner with a techy
  2. Move or outsource to Argentina (or Ukraine or India)
  3. Educate yourself

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