As a business owner, you’ve likely sailed through “company killing storms”… No new customers for weeks. A key team member abandons ship when you need them the most. Mass ‘customer exodus’. You name it. But some of the worst storms happen during the early stages.
If your goal is to 2x over the next year… How do you make sure you’re taking the right action to get there? You’ve got plenty of ideas… But which ideas are worth your time? The last thing you want is to leave a trail of half completed projects online…
“I’d rather not lose the deal.” “And since I have a low overhead…I think I’ll price lower than my competition.” “That way at least I’ll get more customers upfront. Right?” Wrong!
Do you know the best and worst thing as a founder? It’s when your customers LOVE your product so much… That they NO LONGER need it. Yeah, that’s right… Good ol’ “happy churn”.
Attracting and converting perfect-fit buyers is no walk in the park… Especially when your product is a marketplace for TWO very different customers. And your top paying customers come from Fortune 2000! These were the issues Leon was afraid of when we jumped on a call the other day. Leon @handshakr.com has built an awesome company that connects SMB technology
