If you’re trying to build a SaaS, you’re wasting your time. You should be building a TEAM. A team of talented developers, marketers, customer success agents and salespeople… Then that team will build your SaaS.
Paid ads… or publicity? Choose. For a bootstrapped startup with little-to-no cash in the bank trying to find their first thousand customers, this question should be a no-brainer. Publicity.
I have an exclusive interview for you... No matter how far I looked, I haven’t been able to find ANY other interviews anywhere with my latest Escape Velocity guest, Justin Shimoon. He just… doesn’t do them.
Don’t let anyone tell you it’s too late to change your direction. Emily Walsh went from being a ballet dancer… to a lead investor at Georgian, a VC firm that has raised $1.2B across 4 funds and recently added another $850M in early 2020.
“How many mermaid tails do you think are sold every year globally?” It wasn’t a question I expected to be asked by a SaaS founder. I guessed 50 million.
When I launched my company Clarity.fm in 2010, I gave a live demo to an audience showing how the service works. It was my Steve Jobs moment.
“Talent is everywhere, opportunity is not”. This is a quote from my latest Escape Velocity Podcast guest, Marvin Liao, formerly a partner at 500 Startups. 500 Startups is a venture capital fund that runs an accelerator in San Francisco and invests in seed rounds for tech startups.
Your website is polished. Facebook ads retargeting, Google ads pushing your domain to the top of the results page. Traffic trickles through… starting with a sign-up for a free trial. All your PPC ad spend is balancing on a knife’s edge. But here’s the question: Will the prospect convert from a free trial to a paid customer?
Back in 2012, when I raised $1.6M in funding for Clarity.fm, I insisted on squeezing more out of my investors. When I put together the final cap table, I made it clear that I also wanted introductions with other investors and businesses on their portfolio. They told me, “Dan, you’re asking a lot here…” But I put my foot down.
If you want consistent, predictable revenue for your SaaS then there’s one thing you’re going to need to build: A killer sales team. Don’t roll your eyes yet… Let me set the record straight.
