Years ago the so-called “secret” to B2B company growth was getting leads. If you got enough email addresses or phone numbers that you could give to your sales team, you were going to make BANK. Not any more. Everyone is on LinkedIn, social media accounts are 1-click away, and business emails get scraped and sold daily. It sucks… but it’s true. The question isn’t how to get leads, it’s “How do I make them stop and listen?”
If I could take all of the BS about “success” and cram it into the single most actionable statement ever, it would be this: The key to success is consistency. I don’t care how cheesy it is... It’s the truth. Print it on a T-shirt. Crochet it on a wall hanging. Hashtag it on Instagram. Just don’t forget it. If you want to be successful at anything BE CONSISTENT.
Pop quiz: Does a Freemium business model really convert to a growing SaaS? Sure, you get widespread access to potential customers… But are they just there because it’s free? Or do they end up paying?
I nearly screamed at my lawyer… “You’ve got to be kidding me!” Years ago, I was finishing up a real estate deal when my lawyer told me that I had to notarize a document. No signature, no deal. But that signature had to be from a notary, someone that’s earned the authority of the state to approve that I actually was who I said I was.
I want you to meet someone who I have huge respect for: Natalie Nagele. Not only has Natalie been working in the SaaS and software space since her late teens, but she’s been courageous enough to experiment with optimizing her team. ...even if it means asking them to work less.
You know what gives me an instant explosive headache? Telemarketers. It takes me about 2 seconds before I can tell they’re reading from a script. “Are you happy with your… BLAH BLAH”. I’ve worked closely with many sales teams so I empathize with the job they have to do, but I simply cannot tolerate inauthentic selling. There’s no excuse. Just train your sales team properly! What really grinds my gears is that telemarketers tarnish the reputation of all salespeople. I
If everything in your business fell apart, and you had to rebuild from scratch… what would you do differently? This is usually a hypothetical question. But not necessarily nowadays… and definitely not for Ben Jabbawy a few years back. Ben is the founder and CEO of Privy, marketing automation software for e-commerce stores. In 2013, they raised a seed round $2 MIL from investors. 2 years later, in 2015… all they had left was $1000 in the bank. They had
When I built my company Clarity.fm, I remember staying up until 3AM designing how this software would work. But I’m not a designer. So I used an awesome wireframing tool called Balsamiq. It was a dream to use. In no time at all, I had a working prototype for my SaaS, the same one that was later successfully acquired by Fundable. I love Balsamiq. And I recommend it to all “graphically challenged” software founders.
Investors WANT to spend their money. Yes, they actually want to write big, big cheques. For years, I believed that the stories of successful SaaS businesses that attracted massive investments were just myths. Unicorns. Until 3 things happened:
Are you competing on business models? You could be. Check out this quote: “Technology or not, every organization has a business model. Some are conscious of it. Some are not. Some try to change it. Some don't.” “Some just compete on products... whereas they could compete on superior business models.”