If you have a B2B business that negotiates deals directly with your customers, then I’ll bet you’ve got headaches to do with money. Sales call followed by proposals… Rejected and then renegotiated… All hoping that in the end, you can close a big deal that really moves the needle. Only to realize that getting the customer is just half of the battle!
Back when SaaS was still a new word (circa 2006), Jon Miller started Marketo, a software product that gave businesses an end-to-end view of their customer’s journey. The technology was revolutionary. No longer was a marketing team just collecting leads to give to the sales team... ...but businesses were able to track and optimize every touchpoint. From ads, to website visitor, to sale, to upsell, to retention and residual profits. Marketo’s goal was to offer enterprise power at an affordable
Want to learn what it’s like to compete against Amazon and win? I first met Tobi the Co-founder & CEO of Shopify.com 10 years ago in San Francisco while they were fundraising for their series A... ... most investors said “No”. (We dig into this during my interview... specifically, what those investors missed!) Fast forward to today and they have more than 1M businesses paying them every month, from over 175 countries with total gross merchandise volume exceeding $50 BILLION.
“How do you maximize your revenue?” It’s the question that everyone wishes there was an easy answer too. No, I don’t mean that as a thought-provoking chin-stroking question to ponder from the armchair. I mean how do you actually do it? How do big businesses know the right steps - backed with data - that are going to blast them to their revenue goals and beyond? Answer:
I can’t believe this... One of the guys on my marketing team told me he Googled my name and you know what came up as a suggested search term? “Dan Martell Wife”. Google only suggests popular searches, so… Does that mean people are Googling who my wife is?! Oh man that makes me laugh. I’ve got a better idea -- How about you meet her?
Where does your entrepreneurial spirit come from? Is it in your blood? For whatever reason that I still haven’t figured out, I’m in a family of business owners. So for this week’s episode of Escape Velocity, I wanted to try something a little different. I sat down and interviewed Pierre Martell, the CEO of Martell Custom Homes. Yes… I interviewed my brother.
Here’s a hypothetical for you: If your business suddenly took off - I mean like accidentally monopolizing your market and seeing exponential growth overnight - would you be able to handle it? Or would you crumble into a stressful wreck?
Have you asked anyone working a normal job about their workflow? If you get in the details of their processes, you'll immediately see the optimization opportunities. Just think of all the excel sheet management that goes on in the professional world… This is one of the main reasons why there can never be enough SaaS businesses. There are just countless niches that can deliver great profits.
Building a tech startup and pricing it right can feel like being lost in a jungle. You don’t know where to turn, what path is gonna get you out, and all you do is wake up in survival mode. Don’t worry, I’m here to help. I’ve personally gone through every pricing and product pivot you can imagine. Going freemium. Selling to Enterprise. Even trying hybrid approaches (e.g. marketplace with a monthly subscription). But today, I'm joined by THE guy that
Another episode of Escape Velocity, and another opportunity to level up your game as an entrepreneur! We are jumping right into a topic of major importance for your business - POSITIONING! Getting your positioning super tight and specific can be the holy grail of growth… and many of the major players in the SaaS space are proof of that! It all comes down to picking the low-hanging fruit… get to know your BEST CUSTOMERS - the ones who love your