[Escape Velocity] – Episode 42 – Aaron Krall at SaaS Growth Hacks
Your website is polished. Facebook ads retargeting, Google ads pushing your domain to the top of the results page. Traffic trickles through… starting with a sign-up for a free trial. All your PPC ad spend is balancing on a knife’s edge. But here’s the question: Will the prospect convert from a free trial to a paid customer?