5 Ways To Increase Your SaaS Trial Conversion Rate
25%. That’s the magic number you gotta obsess over. At least when it comes to your trial to paid conversions. If you’ve yet to have a virtual drink clink with […]
Recruiting Channel Partners? Here Are 5 Secrets to Help You Succeed
Leadpages used *this* strategy to scale their growth at a ridiculous rate. So did my company Flowtown. As well as a recent SaaS Academy client who hired an army of […]
Tell Stories that Sell: the Best Customer Case Study Template
Have you ever tried to collect a case study only to find yourself stumbling over the “ask” before mercifully aborting mission? Yep. Happens to just about every SaaS founder. Even […]
How to Build a Referral Program into Your SaaS Product
“Help me. Help you.” Nope… Not talking about that epic one liner from Jerry Maguire. I’m talking about the inner dialogue your customers experience whenever they try to refer your […]
The 5 Pages You Need (And The Questions They Answer) For Your Software Website
Have you ever struggled with your marketing website? Sure, they have templates and super slick WYSIWYG editors. But that doesn’t deal with the hard part: The content. WTF do I […]
The Step-By-Step Guide To Creating A Webinar That Sells Software
What if you could get on a stage in front of an audience filled with your perfect customers and tell them about your software? That’s what webinars are like. In […]
Use This 4 Part Framework To Write Cold Emails That Actually Get a Response
Have you ever cold emailed the CEO of a public company? When I was 18 I sent out 20. I knew I needed advice to build my company, and figured […]
Why Bootstrapped Founders Should Use These 5 Agreements To Scale Their Startup
One of my favourite stories of a bootstrapped founder is Clay Collins. He’s the creator of LeadPages.net, and when I first met him he was doing $100K+ a month in […]
3 Question Frameworks You NEED To Use For Product Development
It’s 2011 and I’m pacing back and forth in a parking lot in LA. I’m about to go on This Week in Startups to talk about Flowtown which had just […]
How Startups Should Map Their Content Marketing Strategy To The Buyer’s Journey
Wow, did I ever butcher this joke. “The CEO, CFO, and Marketing Manager walk into the bar…” You can watch the video below to see how I killed my stand-up […]