25%. That’s the magic number you gotta obsess over. At least when it comes to your trial to paid conversions. If you’ve yet to have a virtual drink clink with your team for hitting that benchmark…
Leadpages used *this* strategy to scale their growth at a ridiculous rate. So did my company Flowtown. As well as a recent SaaS Academy client who hired an army of over two thousand “salesmen” to promote his accounting software… for free. If you haven’t caught on… We’re talking about strategic partnerships. Partnerships are one of the fastest and most efficient
Have you ever tried to collect a case study only to find yourself stumbling over the “ask” before mercifully aborting mission? Yep. Happens to just about every SaaS founder. Even when we get epic results for our customers… … asking for a case study turns otherwise confident SaaS founders into the chess club captain trying to ask the head cheerleader
“Help me. Help you.” Nope… Not talking about that epic one liner from Jerry Maguire. I’m talking about the inner dialogue your customers experience whenever they try to refer your product to their tribe. One of the EASIEST ways to acquire a new B2B Saas customer is to have your current users refer you at scale. Just ask Dropbox 😉
Have you ever struggled with your marketing website? Sure, they have templates and super slick WYSIWYG editors. But that doesn’t deal with the hard part: The content. WTF do I put on those pages? How do I turn lorem ipsum into monthly recurring revenue? How many pages should I have on my site? What should those pages be?… I need
What if you could get on a stage in front of an audience filled with your perfect customers and tell them about your software? That’s what webinars are like. In 2010 my buddy Lewis Howes stopped by our office in San Francisco preaching them as a sales tool, and that’s when I first got introduced to the power of leverage.
Have you ever cold emailed the CEO of a public company? When I was 18 I sent out 20. I knew I needed advice to build my company, and figured they might have the answer… … so I found the list of top tech CEO’s at the time, and sent them an email with a simple question: Everyone argues that
One of my favourite stories of a bootstrapped founder is Clay Collins. He’s the creator of LeadPages.net, and when I first met him he was doing $100K+ a month in recurring revenue. As someone who came from the online education space, he knew his customers intimately and was an incredible marketer. I still remember our first conversation and the questions
It’s 2011 and I’m pacing back and forth in a parking lot in LA. I’m about to go on This Week in Startups to talk about Flowtown which had just been acquired, but I’m stressing out… I’m on the phone with Sean Ellis – the creator of the Customer Development survey – walking through the customer feedback I’m getting for
Wow, did I ever butcher this joke. “The CEO, CFO, and Marketing Manager walk into the bar…” You can watch the video below to see how I killed my stand-up career before it even started… …but here’s what I was trying to convey. Depending on WHO you are, you probably have a different need for the same outcome (i.e. a
