The 5-10 Principle for Creating High Converting SaaS Lead Magnets
The other day I had an old highschool friend invite me to a private facebook group for their network marketing product. When I scanned the posts in the group, they […]
The Emotions To Nail When Creating a SaaS Lead Magnet
If you want a good laugh, watch this week’s video. There may be some singing / rapping in it (if you want to call it that). What’s important though, are […]
The Audience Triangle – 5 Stages of Customer Intent
If I grabbed 100 people, and asked them how many needed to buy a pair of jeans – only 3 would raise their hands… … but 7% would be “In […]
The 3 Inputs to a Great Product Roadmap
When I first built Clarity.fm, it wasn’t a marketplace. It was a call list app. The concept was that I could add anyone to my list, with phone number and […]
The Kano Analysis: Customer Needs Are Ever Changing
Have you ever heard of the Kano Model? I hadn’t either… until my buddy Merv told me about it. Here’s a diagram that gives you a visual: If you think […]
5 Reasons Customers Churn (a.k.a Fire You) And What To Do About It
What’s your churn? If you don’t know this number, get it. Better yet, do you know why they’re churning? When I was building my company Flowtown, we had a 12% […]
7 Live Chat Steps for Startups To Increase Sales
Can you explain your business to someone who’s outside your industry? That’s been the benefit of having a father who has no clue what I’ve done for most of my […]
The Story of a Logo – Brand Extraction
It was like writing your own bio, but 10x harder. This is the story of my logo. It started with a call to Gair. I was nervous. You see, he’s […]
The 6 Secrets Of Repeat Business: How To Make More Sales Without Finding New Customers
The other day my furnace stopped working. The issue is that my wife was trying to change the air filter. Why? Don’t ask (she just likes to do those kinds […]
Don’t Let Your Marketing Get In The Way Of Attracting Bigger & Better Customers
Are you proud of the work you do? Are your customers demanding? Is there enough revenue for you to do your best work? When I first met Julie she was […]