The other day I had an old highschool friend invite me to a private facebook group for their network marketing product. When I scanned the posts in the group, they were ALL promotional and salesy. Nothing added value to their customers lives. It was all about them. Unfriend. I have a real problem with any company that doesn’t think of
If you want a good laugh, watch this week’s video. There may be some singing / rapping in it (if you want to call it that). What’s important though, are the lyrics. “Nurture – nurture – nurture that lead!” Even more important… … how many leads are you generating per month? If that number is 0, or not growing, then
If I grabbed 100 people, and asked them how many needed to buy a pair of jeans – only 3 would raise their hands… … but 7% would be “In Market” (the 2nd stage of the Audience Triangle) and will be buying soon. What about the other 90%? How do you speak to them? That’s what I cover in this
When I first built Clarity.fm, it wasn’t a marketplace. It was a call list app. The concept was that I could add anyone to my list, with phone number and description, then it would robo call each person, reading to me the name of the person and reason for the call. In short… I was building a productivity tool, NOT
Have you ever heard of the Kano Model? I hadn’t either… until my buddy Merv told me about it. Here’s a diagram that gives you a visual: If you think that looks complicated, you’re not alone. It took a bit of marinating for my brain to fully “get” how much value this model has to offer. But let me tell
What’s your churn? If you don’t know this number, get it. Better yet, do you know why they’re churning? When I was building my company Flowtown, we had a 12% monthly churn. Not good. That meant that after only 8.3 months we had lost ALL of the customers we had worked so hard to attract & convert? Just so you
Can you explain your business to someone who’s outside your industry? That’s been the benefit of having a father who has no clue what I’ve done for most of my career :). It’s also helped me learn how to explain my company’s benefits to a new customer. One way to do that in a scalable way is to use live
It was like writing your own bio, but 10x harder. This is the story of my logo. It started with a call to Gair. I was nervous. You see, he’s the guy I’ve called to help me uncover the visual identity of my last two companies. But this time things were different.
The other day my furnace stopped working. The issue is that my wife was trying to change the air filter. Why? Don’t ask (she just likes to do those kinds of things, and yes – I realize I’m the man of the house and I should be doing it, but I digress…) After Renee’s noble attempt at performing advanced furnace
Are you proud of the work you do? Are your customers demanding? Is there enough revenue for you to do your best work? When I first met Julie she was trying to stay afloat. Her agency was doing $800K in revenue but she hated her job. When I brought her team together, I could tell that everyone was super talented
