Do you have a friend who does CrossFit?
Is that all they ever talk about?
Gets annoying right?
One of my best friends, Marty, is that guy.
We always joke that at least he’s not a vegan too 🙂
That being said, I owe everything I’m about to share to Marty.
About a year ago, after his persistence, I finally gave CrossFit another try.
This time it stuck.
Now I’m “that guy” and I literally don’t give a fuck.
Why?
Because it’s not about CrossFit. Read More
When I first moved to San Francisco I spent the first year immersed in startup marketing. I believed that regardless of the company I eventually started, that as long as I understood marketing I would be widely successful.
Man was I wrong.
A few months ago I had lunch with my cousin who runs a property management company. He started telling me that he was having a hard time growing his business. So I asked him a few questions. I realized his challenge wasn’t in sales, it was that he didn’t understand his market or the “unit economics” of a customer. In the technology world – my world – we consider this the holy grail of measurement: How much revenue do you make from a new customer and what did it cost to get that customer?
So I walked him through a simple exercise that I’ve done with hundreds of entrepreneurs. Here’s how it works… first question:
As a startup advisor and angel investor, one of the first things I try and teach every entrepreneur, is the importance of keeping advisors and investors in the loop. With that in mind, I’ve created an email template that you should consider using.
Benefits of sending update emails
Best format and frequency
Other Tips
COPY/PASTE
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+ Top 3 Challenges
+ Metrics
+ Whats New / In The News
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> Top 3 Challenges
1. Getting Press
2. Hiring Biz Dev
3. Building Sales Team
> Metrics
1. Revenue / Target
2. Return Usage / Retention
> Whats New / In The News
1. [Source] – [Title] [Shortend URL]
2. Hired Rails Programmer (@username)
3. New Customer – Fortune 500 company
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