Do You Want Fries With That? Wholesome Upsell Techniques That Drive Expansion Revenue

When I was building my company, Flowtown, I remember one of our potential investors talking about Expansion Revenue. I thought “Uhh… okay. What the heck is that?” You don’t wanna learn about this stuff FROM potential investors. Staring at them wide-eyed when they outsmart you doesn’t exactly scream ‘good investment’. But now I know how to use upselling to increase customer retention and leverage Expansion Revenue. It makes a real difference. I’ve used it in my own businesses and now

Why Investors Don’t Want to Meet You & The 3 Phases to Getting a Meeting Anyway

Years ago I attempted to raise money for my first company, Flowtown, with my co-founder Ethan. You know what we did? We cold emailed investors.  We figured “We have a startup, they invest in startups... so surely they want to hear from us”, and hoped our confidence would cut through the noise. It didn’t work. Obviously. They didn’t even bother to reply. So we hunted for advice and came across Naval from AngelList.  Everything he said about fundraising just… clicked.

What Goes Into Valuing a SaaS Business? The 4 Factors That Determine Your Startup’s Worth

Funding. The day will come when you need it for your SaaS. You’ve grown your startup, got a brilliant team and you’ve got a great product you can actually take to investors as proof. Now it just needs that push. But before you even think about trying to fundraise or approach investors, you’ll need to know how to value your SaaS and decide on how much you should raise.

7 Intuitive Ways to Think About Offering Employee Equity in Your SaaS Company

Imagine the following… You’re growing fast and you need to hire a new biz dev guy.  He’s convinced that he's going to add a lot of value to your company, and asked for 1% of your startup, so you give it to him. After a few months, you pivot the business and he’s no longer needed (plus he didn’t actually do anything while he was around). Next thing you know, you are just about to raise the first round of

What’s Your Story? 4-Step Process For Raising Capital By Creating a Compelling Narrative

I recently got on a call with a potential coaching client who asked me the best way to create momentum during the fundraising process. And it got me thinking… “what’s been true in my own successful fundraising experience… as well as the 150M raised by those I’ve mentored/advised?” Turns out, there were some consistent (and repeatable) markers that can make the difference between a fast and effective fundraising round…