“Facebook ads don’t work for B2B SaaS” Raise your hand if you’ve heard that one before (or have been the one to say it). I hear some spin on that one multiple times per week. Usually from a jaded SaaS founder who went “all in” with Facebook only to burn through their Amex card with nothing but a stack of air miles to show for it. There’s a reason that Facebook is such a polarizing channel in the SaaS world.
If nobody’s pushing back on your pricing… That’s a problem. You might be thinking: “But Dan.. isn’t it a good thing that everyone’s saying YES to my price without resistance? Why would I want to rock that boat?” Simply put:
Ever hear of a guy named David Sacks? He has a crazy gift. Essentially, he doesn’t know how to get involved in a startup and NOT have it turn into a billion dollar success story. We’re talking about… … Paypal (sold to ebay for 1.5B) … Yammer (sold to Microsoft for 1.2B) … dozens of companies he was an angel investor in (Airbnb, Facebook, Uber) He’s as close to a “tech oracle” as there is…
A SaaS Academy client recently asked me what SINGLE metric I would look at if I had to bet on the future success of a software company. It all comes down to this…
“You’re not suppose to succeed!” “The numbers are against you from day one.” Those were the words hurled at me across the board room from one of my mentors. Encouraging, right? Up until that point I had so much confidence that failure wasn’t an option. But the truth is - and you hear it all the time - most startups fail.
When I started my SaaS (that stands for Software-as-a-Service) startup Flowtown my co-founder Ethan and I had a tough decision to make... How do we fund the company? Even though I had the capital to self fund the whole thing, as I had just sold my previous company Spheric, he was 23 and didn’t have a penny to his name. So this is what I did... It was Friday, and I said, if you can find a way to raise
How much does it cost you to acquire a customer? Understanding that will help you understand your model. Most founders think it’s just the cost of your advertising spend. Nope. It’s everything you spend on marketing (people + ad spend + contractors, etc) AND sales (everyone involved in the process + tools, etc)... And that still doesn’t include anyone you might have to qualify, or the cost of running webinars, etc.
Did you know that at age 13, John D Rockefeller - the richest man in the world - built his family a house?!!! As a teenager I was definitely not a productive member of society. Quite the opposite actually. That being said, I continue to believe that we all underestimate what kids can accomplish at every age. If you have teenagers in your life, this video is for them. Over the past few months I’ve received dozens of emails and
How does Richard Branson manage 400+ companies? He doesn’t. Over the years he’s learned how to build teams and split ownership in a way that drives everything forward. In 2004, after 2 failed companies, I finally learnt this lesson. When I started my company Spheric Technologies I started it with partners. Why? I realized if I wanted to go far - and get there faster - I needed other people on the team that had a piece of the business.
Are you running out of money? Do you have something people want to buy? Do you have a cost effective marketing plan? Do you have the skills to lead your team? Are you able to hire great people? Have you built a system that outlines how you deliver value to your customers in a repeatable way? Feeling overwhelmed by this avalanche of questions, and wishing you could get back to your regularly-scheduled programming of being “fake busy” and avoiding the