How To Scale Your Team Using The 5 Step Framework

By | Leadership, Startups | 3 Comments

Don’t you love how your parents can ask questions that cut right to your core?

After my second failed venture, my dad pulled me aside and asked me why I didn’t just get a normal job?

“Normal job? WTF… I’m unemployable.” was my response.

I was determined to figure it out.

That’s when I went deep and started mirroring the habits of the world’s most successful business leaders.

I started with the simple things… Read More


What Can Entrepreneurs Learn From CrossFit?

By | Metrics, Startups, Strategy | 20 Comments

Do you have a friend who does CrossFit?

Is that all they ever talk about?

Gets annoying right?

One of my best friends, Marty, is that guy.

We always joke that at least he’s not a vegan too 🙂

That being said, I owe everything I’m about to share to Marty.

About a year ago, after his persistence, I finally gave CrossFit another try.

This time it stuck.

Now I’m “that guy” and I literally don’t give a fuck.


Because it’s not about CrossFit. Read More

How Much Risk Should You Take In Business - by Dan Martell.001

The Four Filters: Founders Risk Assessment Strategy

By | Startups, Strategy | 4 Comments

Do you have a friend who keeps failing in business?

No matter what they start, it ends up in flames and burns down everything they’ve ever built in the process?

It’s a sad reality for many founders.

But it’s also one they could’ve fully avoided with the right risk assessment strategies.

Cause here’s the problem…

Every time they start a new business, they put everything on the line.

Which wouldn’t be a critical flaw in itself unless… Read More

The Right Way to Build a Creative Agency - by Dan Martell.001

The Agency Model: 3 Part Framework For Streamlining Your Business

By | Marketing, Sales, Startups | 14 Comments

Want to know the secret to building a profitable consulting/agency business?

It’s simple…

… and once I tell you, you’ll be looking for it everywhere.

It’s the methodology.

Here’s what I mean…

… if you do any consulting, and you’re just charging for the service (coding / design / copywriting, etc) then you’re getting paid for the hour.

If you have a methodology, then you can shift and start getting paid for the value you bring to that hour. (that’s a Jim Rohn quote btw) Read More

How To Go From Zero To Selling a Product- by Dan Martell.003

How I Validate My Startup Ideas

By | Startups, Strategy | 2 Comments

Want to know why building a tech startup is TWICE as hard as opening a restaurant?

It’s because both the product AND the market are unknown.

They need to be figured out…

… for a sushi restaurant, you just need to know if people in your city eat sushi – which most do.

So the risk is only in building a great restaurant experience… the market & “product” are proven.

With tech, it comes down iterating and testing both of these assumptions: Read More

How to Focus Your Marketing Efforts - by Dan Martell5

The Marketing Traction Framework

By | Marketing, Startups | 7 Comments


What is it?

How do you know it’s working?

How do you pick the right strategy?

When I started my very first web company – – I tried EVERYTHING.

Sponsored Newsletter -> Check.
PPC Ads -> Check.
Guest Blogs -> Check.
Partnerships -> Check.

Since then, I’ve pretty much tested EVERY marketing channel out there, either personally or through one of my coaching clients.

Now before you get all excited to learn THE best strategy, let me share a secret with you. Read More

How to Choose the Right Idea to Pursue - by Dan Martell3

5 Key Factors In Choosing The Right Idea For Your Startup

By | Startups, Strategy | 8 Comments

You probably have tons of startup ideas floating around in your notebook.

All begging for your attention – hoping for the day you’ll double down, gather the courage, and bring it into the world.

But what stops you ISN’T a lack of courage.

It’s a lack of decisiveness – all caused by an overwhelming anxiety that the idea you chose to pursue TODAY will have lifetime ramifications for both you and your family.

It’s no small thing.

And a single wrong decision can set you back years financially and professionally. Read More

Top 7 Mistakes First Time Founders Make - by Dan Martell.001

The Top 7 Mistakes First Time Software Founders Make – And How To Avoid Them

By | Marketing, Startups, Strategy | No Comments

Here are 3 ways the word “Pivot” is often misused:

1. Used to describe a failure
2. Used to describe a full restart
3. Used to describe a new focus

The word pivot requires that you keep one foot planted in the core idea… and then you take the other foot (your product focus) and focus on a new strategy.

The key is to do it right…

So instead of sharing with you the right way to pivot, I’m actually going to start with the opposite. Read More

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