How To Build a Startup Community

By | Community, Leadership, Startups | 6 Comments

If you’re feeling lonely in your city (don’t know any other entrepreneurs)… or that it lacks a real sense of community, here’s 3 strategies that will help you create a startup community super quick.

A few years ago when I moved from San Francisco, back to a small town in Canada (to raise my kids)…

I realized I knew more entrepreneurs in every other city in the world than I did in the city I was living in.
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Using Growth Stacking To Improve Your Startup’s Product Marketing

By | Growth Engine, Marketing, Startups | 2 Comments

On Nov 7th, 2013 I walked into the speakers lounge at the Growth Hacker Conference and meet Andy Johns (@ibringtraffic) for the first time.

Andy worked on growth teams at Facebook, Twitter, Quora and now was at WealthFront.

He’s one of the “Original Gangsters” (OG’s) in the growth space – just read his Quora answers to get an idea of the quality of his thinking.

Even though I’d been following his work for a few years online, we had never met in person.

After we got introduced I asked him what he was going to talk about.

He shared that he was a bit nervous because he doesn’t really give talks very often, but then he started sharing the overview and his philosophy on growth… I knew he was going to kill it.

Then I asked him how he approaches growth at a tactical level…
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Startup Audience Building - Dan Martell

3 Ways To Build An Audience BEFORE Launching Your Startup

By | Community, Events, Marketing, Startups | 10 Comments

Building an audience BEFORE you launch is something that I’ve done for every one of my companies and is a question that I get asked about all of the time.

There’s this misconception that people think that if you can launch a product – then you’re automatically going to have success.

“If you build it, they will come” is NOT true.

Are you familiar with Basecamp (a product from 37signals)?
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Role-Playing Secrets You Wish You Knew One Year Ago

By | Leadership, Speaking, Startups | No Comments

Role-playing  is such a funny idea when you think of it in the context of business – who would of thought “acting out” a situation would make sense in your startup?

Quick story…

I was talking to a friend about an important meeting he has coming up and suggested to him that he role play with a co-worker; practice what he’s going to say, what he hopes the outcome will be and envision the actual path of the conversation.
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Coffee Shop Interviews

3 Strategies For Understanding Your Customer So Well That Your Product Will Sell Itself

By | Marketing, Startups, Strategy | 5 Comments

There’s a great quote from the brilliant management consultant, Peter Drucker, which really summarizes what I’d like to teach you today:

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” ~ Peter Drucker

If you have 100 customers, there are probably only 10 who are actually amazing – your ideal customers.

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