On Nov 7th, 2013 I walked into the speakers lounge at the Growth Hacker Conference and meet Andy Johns (@ibringtraffic) for the first time.
Andy worked on growth teams at Facebook, Twitter, Quora and now was at WealthFront.
He’s one of the “Original Gangsters” (OG’s) in the growth space – just read his Quora answers to get an idea of the quality of his thinking.
Even though I’d been following his work for a few years online, we had never met in person.
After we got introduced I asked him what he was going to talk about.
He shared that he was a bit nervous because he doesn’t really give talks very often, but then he started sharing the overview and his philosophy on growth… I knew he was going to kill it.
Then I asked him how he approaches growth at a tactical level…