Back in 2012, when I raised $1.6M in funding for Clarity.fm, I insisted on squeezing more out of my investors. When I put together the final cap table, I made
I don’t think a SaaS founder should be their own accountant. I’m not, and I wasn’t for all 5 of my companies. Your job is to get really good at
It’s the thorn in every SaaS founder’s side… The number that keeps you awake at night: Your churn rate. Churn equates to invisible dollars that slip through your fingers. The
When I was 29 years old, I was pitching to investors for funding. I’d breezed through my pitch deck, million-dollar smile on my face despite my shaky nerves when they
CEOs have it tough. It’s not enough to grow your company into healthy profit margins and then coast along “because it’s working”. I know it’s tempting to kick back and
“What the $%&# is a CSM… and how is that going to make me money?!” When I started out in business nearly 20 years ago, there was no such thing
How do you sell your SaaS? I mean… how does that process actually look, end to end, from meeting a buyer to pocketing a 7+ figure paycheck? Buying and selling
If I took the pain of early-stage software founders and boiled it down into one question, it’s this: “How do I fund my software business without giving up ownership?” Although
If you have a B2B business that negotiates deals directly with your customers, then I’ll bet you’ve got headaches to do with money. Sales call followed by proposals… Rejected and
© 2025 Dan Martell. All Rights Reserved