I LOVE coaching calls with SaaS founders… This week, I want to tell you about one with Robert, a founder in the home service SaaS space. They started back in 2012 but didn’t refine their product + market until more recently… NOW they’re raising funding, hitting a solid 10k MRR, and launching a partner program.
Not too long ago, I put a question out to Twitter… “What’s the biggest fear you have as a non-technical founder starting a SaaS business?” I want to share with you the THREE main things that I heard back from people…
Are you a non-technical founder? In other words, a SaaS founder who doesn’t know how to code…? As for me… I’m a code guy. BUT I’ve always been into the IDEAS too. The talk-to-customers guy. Even a figure-out-the-sales-and-marketing guy. Nowadays? Inside SaaS Academy, I’ve taught 700+ non-technical (aka, non-coder) SaaS founders
Ever renovated your house? If you’ve considered it, you know… The urge is usually to start with the kitchen remodel. Why?
10 years ago, I walked into my brother’s house… And ALL the furniture was gone. All of it!
The only way to be successful in business is to understand the GAME of business. Look… I didn’t start out as a businessperson. I was a coder. But businesses don’t grow with coders (or a coder-mindset) at the helm…
“Should I take outside investment?” “Should I allow a new partner to join my small team?” “Who should I hire next?” Are decisions like these swirling around in your mind at 3 am in the morning? If so, watch out!
One of the hardest parts of being a leader is aligning your team… You know what you want. You see the vision. But your team? Are they running in circles throwing punches in the dark? Without alignment… It’s like watching your team charge into battle with no idea where they’re going (or where the enemy is).
As a business owner, you’ve likely sailed through “company killing storms”… No new customers for weeks. A key team member abandons ship when you need them the most. Mass ‘customer exodus’. You name it. But some of the worst storms happen during the early stages.
Do you know the best and worst thing as a founder? It’s when your customers LOVE your product so much… That they NO LONGER need it. Yeah, that’s right… Good ol’ “happy churn”.
